SCENARIO

 

The world of clothing today is full of offers where brands often lose their identity to follow trends or quality to seek profit with the support of marketing. 

On the other hand, sustainability, in its broadest sense, would require going in the opposite direction, of solid values, product quality, circularity of production and control of it’s total life cycle.

A part of the customers is thus increasingly attentive to quality beyond marketing, to the history of the brand and to the design offered at the right price.

This phase of change opens up great opportunities for brands capable of capturing the right balance between different elements and positioning themselves carefully on the market.

Xetra is precisely in this favorable position, with the entire supply chain managed directly without intermediaries from design to production, to sales and guaranteeing maximum service.

MISSION


Interpreting women's daily needs with creations that tell of functionality, refinement and quality.

Designing collections made in Italy that pay attention to details and customer desires, promoting ethical and long-lasting fashion, based on craftsmanship and continuous research.

VISION

 

We aspire to enhance the Italian heritage by combining tradition and innovation, wanting to bring life and identity back to historic centers through stores with a minimal and authentic design.

A point of reference for a feminine, conscious and contemporary style.

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