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SCENARIO
Today’s fashion world is overflowing with offerings, where brands often lose their identity by following trends or compromise on quality in pursuit of profit, backed by marketing strategies.
On the other hand, sustainability—in its broadest sense—calls for moving in the opposite direction, towards solid values, product quality, production circularity, and life-cycle control.
As a result, a segment of customers is becoming increasingly attentive to quality beyond marketing, to the brand’s story, and to offerings that are fairly priced.
This period of transformation opens up significant opportunities for brands capable of striking the right balance between these elements and positioning themselves carefully in the market.
Xetra finds itself in this favorable position, managing the entire supply chain directly—from design to production to sales—without intermediaries, while ensuring top-level service.
MISSION
We interpret the daily needs of women with creations that speak of functionality, refinement, and quality.
We design Made in Italy collections with attention to detail and to the desires of our customers, promoting ethical and long-lasting fashion rooted in craftsmanship and continuous research.
VISION
We aspire to celebrate Italian heritage by uniting tradition and innovation, aiming to bring life and identity back to historic town centers through stores with minimalist and authentic design.
A point of reference for a feminine, conscious and contemporary style.
OUR STORY
For over 30 years, we’ve accompanied women through their everyday adventures.
Xetra creates with, and understands, the values of Made in Italy manufacturing, projecting them onto both the national and international markets.
It’s a love story that has lasted for over forty years, born in the heart of the Venetian countryside—between two kindred spirits united by a passion for beauty.
She, with her innate taste, elegance in highlighting femininity, and attention to detail; he, with his talent for giving new life to spaces, enhancing their most authentic soul through pure materials like marble, stone, iron, and wood.
Together, they created a company that is, above all, a big family—where design, emotion, and tradition intertwine in a timeless tale of beauty.
OUR VALUES
• Made in Italy
• Tradition and savoir-faire
• Craftsmanship
• Family and teamwork
• Customer proximity
• Quality
• Attention to detail
• Architectural poetry of our stores
NAME ORIGIN
Sometimes, the origin of a name has a particular dynamic in communicating a concept: the harmony of forms, almost like the gentle music of an instrument that inspires poetry and tradition—like the “cetra”, an instrument with a delicate and harmonious sound.
This evokes a parallel with fashion, where everything is harmony—from the choice of colors, shapes, and textures to the sensations evoked by wearing garments that stir the soul.
The desire to amplify this effect and express modernity through a strong symbol—the “X”—gave birth to the name Xetra: a clean, powerful name born from the experimental union of these two worlds.
BRAND IDEA
Every woman has a unique way of interpreting her everyday life. It’s not just about creating beautiful clothes, but about responding to a real need: to feel like oneself at every moment of the day.
The inspiration came from observing Venetian women on their walks: proud, practical, effortlessly elegant.
Women who navigate work, family, dreams, and responsibilities with ease. They needed fashion that accompanied them, not restricted them.
From this, the idea was born: a brand that merges Italian sartorial tradition with the functional elegance of daily life.
A clean aesthetic, rich in detail. An authentic femininity, never artificial. An ethical production that respects time and materials—just like in the past. This is how Xetra was born—from an intuition that took shape through hand-drawn sketches, carefully selected fabrics, and fittings worn by real women, not mannequins.
Today, that same vision guides every collection: to dress real life with grace and awareness, bringing a piece of Made in Italy into the world—speaking the language of reality, beauty, and freedom.
